Right Line Editing & Design - Writing Services

Right Line Editing & Design Services ~ Writing

to Write

Etymology:

from Old English wrtan to scratch, draw, engrave, write
akin to Old Saxon wrtan to tear, wound, scratch, write
Old High German rzan to tear
Old Norse rta to write on parchment
Greek rhin file, rasp
Sanskrit vrana wound, tear vhati he tears, plucks
Basic Meaning: incision, tearing⁽¹⁾

And we figured that expressing our thoughts was a touchy-feely activity.

Wrong!

Excellent writing requires pressing in, hammering away, and sweating it out.
It means digging down until you find that elusive kernel of truth that causes awareness to dawn and all the other details to fall into place. You must probe, persuade, and persevere—and do so creatively and concisely.

Then make it all look easy.

Craftsmanship.

Creative Writing? or Copywriting?

Creative writing, also called original writing, is exactly what it says: the writer locates and absorbs as much information as possible about a subject then processes that information to produce creative copy.

the writer's intents and perspectives in their own words and style

Copywriting is similar; the distinction is that someone else (the client) sets the goals and purposes of the project and provides the materials and support information to be used in the writing process. Same creativity. Same craftsmanship. Unique perspective.

the client's intents and perspectives in the words and style of the writer

A third writing rubric is Ghostwriting. Someone else (the “author”) sets the goals and purposes of the project; provides the support information (often a first draft); and, with the advice of the writer, establishes the writing style, vocabulary, and ‘voice’ of the piece. The ghostwriter harnesses all those distinct pieces and makes them work together.

the client's intents, perspectives, vocabulary, and style
–the craftsmanship of the writer

Right Line Writing Services

Copywriting

Copywriter ~ create original material in accordance with your project development and goals; copy is produced from your notes, outlines, interviews, personal experiences, or other materials

Rewriter ~ create a secondary draft with additions, deletions, or minor reorganization of material

Technical writer ~ work with technical professionals to clarify product specifications, instructions, or other information; organize information and produce copy for ease of understanding by a non-technical audience

Developmental copywriter ~ assist with initial concept development through the drafting and design phases of a project; includes the offering of suggestions and information on content, appropriate support and citations, organization, and presentation

Copyfitter ~ perform minor rewrite of text to fit within imposed formatting specifications

Creative Writing

Non-Fiction ~ create original material in accordance with your project objectives. Copy is produced from my own research including conducting interviews, if required.

Fiction ~ A story often communicates your message at a deeper level. Stories touch us, grab us, show us unique perspectives.

Case Study:
The fictional device was used in writing The Germ that Causes Cancer. To communicate the complex issues encompassing cancer research we created 3- to 4-paragraph short stories that encapsulated the heart of a chapter and placed them on the left-hand page, opposite the beginning of their respective chapters. For the less technically-minded reader, it offered a little ‘down time’ and an opportunity for the information to ‘sink in.’

Ghostwriting